Fun is the easiest way to change people’s behaviour for the better.
From the video:
”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results in the video.
I really love the idea of trying to make it a better world, be it for yourself, for the environment, or for something entirely different. The only thing that matters is that it’s a change for the better.