During a storm near Fairburn, South Dakota, storm chaser Scott Sheppard was hit by lightning. And you can follow the entire scene on this video!
According to The Huffington Post, Sheppard was recording the storm on an iPhone from inside a car with his arm stuck out the window when he was hit. The strike hit his arm and then traveled down to the ground and blew a hole in the pavement. It also disabled his vehicle and a passing car, both of which had to be towed. Scott has a sore arm but is otherwise OK.
Passengers are protected in a car of lightning – so-called Faraday cage phenomenon – which is created by the metal of the vehicle — and not the rubber tires.